Marketing Manager – Acquisition Marketing Manager – Acquisition

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Marketing Manager – Customer Acquisition

upto £55k

My client are looking for a Marketing Manager who can lead customer acquisition programmes to support their multi-channel strategy. You will have experience in creating marketing campaigns to drive customer acquisition.

  • Create customer marketing campaigns, in line with overall marketing strategy, to drive customer acquisition across all digital channels
  • Collaborate with the marketing team and other stakeholders to ensure marketing plans respond to customer need and provide clear customer call to action, irrespective of marketing source.
  • Collaborate with the wider teams to ensure clear understanding of customer behaviours and to optimise marketing campaigns in support of all prioritised channels to drive cost-effective customer acquisition campaigns.
  • Monitor and measure customer acquisition rates across all phases of customer journey and identify opportunities for conversion improvement.
  • Work with internal stakeholders on customer acquisition campaign performance analysis and insight to ensure data-driven strategy is continually improved and optimised
  • Manage budget and agencies to deliver outcomes in line with business strategy.
  • Support wider Marketing, Digital and business community through strong matrix working, focusing on driving successful business outcomes.
  • Continually monitor market trends, competitor performance to identify new customer insight and analytics opportunities and collaborate with relevant stakeholders to develop business cases as needed.

Skills and experience

  • Collaborative
  • Matrix working and team player
  • Strong listening skills
  • Curiosity
  • Excellent communicator and influencer
  • Business analysis skills
  • Ability to prioritise work and juggle competing requirements
  • Willingness to be flexible but also needs to demonstrate conviction
  • Budget management,

  • Agency management,
  • Customer and marketing data reporting and analytics;
  • Marketing attribution technologies and methods;
  • B2B
  • Stakeholder engagement and buy-in
  • Business case development and execution
  • Multi-channel environment

Job Information

Job Reference: LS266_1616751750
Salary: £45000 - £55000 per annum
Salary From: £45000
Salary To: £55000
Job Industries: Marketing
Job Locations: Birmingham, West Midlands
Job Types: Permanent
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